Performance Audit
The same business — measured on two foundations.
A side-by-side Lighthouse comparison of the current Build Your Own Pool of Georgia website and a modern rebuild on production-grade infrastructure. Measured May 23, 2026.
Current Platform
Squarespace with the Adrianna theme. The platform is engineered for ease-of-editing rather than performance. Every page ships hundreds of unused CSS rules and heavy global JavaScript. The mobile homepage hero slideshow preloads multiple full-resolution images before first paint, producing a 25-second mobile load.
The platform serves the homeowner-led model thesis well for editorial storytelling. It does not serve the national-expansion strategy now in active rollout across Hawaii, Florida, North Carolina, South Carolina, Tennessee, Nevada, and Virginia.
Proposed Platform
Next.js on Vercel edge infrastructure. Schema markup and structured data built for the language models now answering commercial pool construction queries across every state the expansion targets. Built to support national-scale traffic across eight states without performance degradation. Fully managed — no CMS to log into, no code to maintain. The discipline is ours; the business is yours.
Lighthouse — lab measurements
Two foundations, two devices, the same content.
Lighthouse scores performance, accessibility, and best practices. Mobile and desktop are scored independently. The same content is measured for both — only the foundation changes.
Current site
buildyourownpoolofgeorgia.com
Mobile
Desktop
Modern rebuild
buildyourownpool-demo.vercel.app
Mobile
Desktop
How language models see your business
Field data — measured from actual LLM queries.
The homeowner-led model and the May 2025 national expansion press release created earned media that language models picked up. The brand is visible for the queries that define the company's unique thesis. It is invisible for the geographic queries that define how most prospects begin pool research.
We asked Claude — the language model behind ChatGPT's most direct competitor — three commercial queries a prospect would actually ask:
- 01
“Best pool builders in Buford, Georgia”
Six competing pool builders named. Build Your Own Pool of Georgia mentioned, as one option among several.
Primary recommendations went to American Lifestyle Pools and Sandals Luxury Pools.
- 02
“Custom pool construction North Atlanta”
Eight competing pool builders named. Build Your Own Pool of Georgia not mentioned.
California Pools Atlanta North, Georgia Classic Pool, RCS Pool & Spa, Pinnacle Pools, Sapphire Pools, Serenity Custom Pools, Peach State Pool Service, Custom Pools of Atlanta.
- 03
“Homeowner-led pool building Georgia”
No direct competitors named. Build Your Own Pool of Georgia is the category for this query.
The 2025 press release announcing national expansion is cited directly.
The thesis is landing. The geographic discovery layer is not.
“Best pool builders in Buford” is a local-intent query — Wendy is represented through Nextdoor reviews and address registration. “Custom pool construction North Atlanta” is the broader geographic query that most prospects researching pool builds begin with — and for that query, the answer surfaces eight competitors with 20+ years of presence in the North Metro market. Build Your Own Pool of Georgia is not in the answer.
The national expansion compounds this. None of the seven states the expansion targets — Hawaii, Florida, North Carolina, South Carolina, Tennessee, Nevada, Virginia — have any LLM citation profile for Build Your Own Pool of Georgia yet. The infrastructure to support discovery in those markets has not been built.
This is the second audience now arriving at every business website. For Build Your Own Pool of Georgia specifically, that audience is what determines whether the national expansion thesis reaches the prospects it was designed for.
The honest read
What is working — and worth preserving.
Build Your Own Pool of Georgia has a genuinely disruptive thesis — homeowner-led pool construction with milestone-based payments, against an industry standard of predatory front-loaded billing. Thirty-four years of industry experience. Best of Georgia 2024 regional recognition. Eight-state expansion in active progress. The press release strategy from May 2025 successfully placed the brand on the map for the unique queries that define the model. The business strategy is sound.
A rebuild is not a rejection of any of this. It is the infrastructure underneath, replaced — so that the homeowner-led thesis, the milestone model, and the disruption story finally render fast enough and structure themselves correctly enough to win the national markets the expansion is targeting.
The bottom line
Thirty-four years of work — running on a foundation that fails real visitors and the answer layer above them.
This page, the rebuilt homepage, and every Lighthouse measurement shown above were built and deployed in under an hour. The same discipline applied to the live property is a two-to-three-week engagement.
EdgeReport is the engagement behind this page: a fixed-fee rebuild of the site, the lead infrastructure, and the programmatic SEO pages on production-grade hosting — fully managed. Performance and GEO measured monthly. The discipline is ours; the business is yours. If the gap above is worth closing, the next step is a thirty-minute conversation.
larry@edgereport.ai